Nobody watches a 14-minute review of a $12 lip balm. They watch one before buying a $300 backpack, a stand mixer or a skincare routine. Mentionfront finds new YouTube videos that name your products in the title or description, collects the questions viewers leave underneath, and flags the ones worth answering.
No credit card. No channel connection.
Packwyn 35L vs the Voyageur pack: 3 months, 9 countries, one winner
Does the Packwyn 35L fit under a Ryanair seat or only as a cabin bag?
My Packwyn zipper pull snapped in month two, warranty took 5 weeks
A comparison review, a sizing question that decides a purchase, and a warranty complaint in public.
Creators follow a handful of formats, and each tells an ecommerce team something different. The title usually gives the format away.
| Format | Typical title | What it tells you | Best use |
|---|---|---|---|
| Unboxing / first look | "Packwyn 35L unboxing" | Packaging, first impressions, what's in the box versus the listing | Ops and packaging fixes, early warning on a new launch |
| Long-term review | "Packwyn 35L, 1 year later" | Durability and the problems that only show up with use | Product team roadmap, warranty trends |
| Head-to-head comparison | "Packwyn vs Voyageur" | The deciding factors between you and a named competitor | Positioning and product page copy |
| Roundup / best-of | "Best carry-on backpacks of 2026" | Whether you're in the consideration set, and the one line used to sum you up | PR and affiliate outreach |
| Tutorial / how-to | "How I pack 10 days in the Packwyn" | How people actually use the product, which often isn't how you market it | New ad angles and onboarding content |
| "Don't buy" / honest review | "Why I returned my Packwyn" | The strongest objections, framed for a skeptical audience | CX response, objection handling on the PDP |
Most review and roundup videos list the products they mention, usually with affiliate links, in the description. A "best carry-on backpacks" video might never say your brand in its title, but the gear list underneath does.
Mentionfront searches both, so those videos show up too. For an ecommerce brand that turns up two useful lists:
Best carry-on backpacks of 2026
Video description · matched on "Packwyn"
Viewers ask the question the video didn't answer, and other viewers answer it, sometimes wrongly. Comments that name your product become mentions with an intent and a priority score, so the ones that decide a purchase surface first.
"Will it fit a 16 inch laptop?" "Does it work with the older model?" Answer these on the video, then check whether your product page answers them too.
Someone asks about the warranty and another viewer replies with outdated terms. A short, disclosed correction from the brand helps everyone who reads the thread afterwards.
When several commenters confirm a defect the reviewer mentioned, it's no longer one person's bad unit. That's the pattern to send to the product team with links.
What isn't:
commentThreads.list endpoint requires exactly one of a video id, a comment id or a channel id before it will return anything, so comments can only be read one video (or one channel) at a time. No tool can search every YouTube comment for a keyword.Search your back catalog once, by hand
Because older reviews aren't backfilled, spend twenty minutes searching YouTube for your brand and top products when you start. Note the big evergreen reviews and check their comments now and then. Mentionfront takes care of everything new from there.
Model names make great keywords
YouTube titles are more formal than TikTok captions. Reviewers write the full product and model name ("Packwyn 35L"), so product-level keywords match well here.
| If you sell… | YouTube is usually… | Why |
|---|---|---|
| Gear, electronics, appliances, furniture | A top platform | High prices and specs mean shoppers watch full reviews before buying |
| Beauty, haircare, skincare | Very useful | Tutorials, routines and "empties" videos name products in descriptions |
| Apparel, footwear, bags | Useful for specific products | Fit and durability reviews, mostly for higher-priced items |
| Food, drink, low-cost consumables | Occasional | Taste tests and hauls happen, but TikTok and Instagram usually carry more conversation |
Every plan includes all six platforms, so there's no extra cost to leave YouTube on and see what comes in.