Estimate a monthly range from YouTube ad revenue and sponsored videos. RPM, the revenue per 1,000 views, differs hugely by niche and audience, so the rates are editable.
YouTube earnings estimator
A rough range from rates you can edit, not a payout forecast. Real earnings depend on niche, audience location, engagement and the deal.
300,000 monthly views at an RPM of $1 to $5 gives $300 to $1,500 in ad revenue. One sponsored video at $5 to $20 per 1,000 subscribers adds $250 to $1,000 for a 50,000-subscriber channel.
RPM (revenue per mille) is what a creator earns per 1,000 views after YouTube's share. It moves with the topic, the viewers' countries, the time of year and the video length, so two channels with equal views can earn several times apart.
The defaults are a deliberately wide range. If you run a channel, use your own RPM from YouTube Studio. If you're a brand, use the sponsorship line as a starting point and note that sponsors often price against expected views, not subscribers.
Views per video usually tell you more about what a sponsor will get than subscriber count does. Pair this with the engagement rate calculator, and check the CPM calculator to compare a sponsorship's cost per thousand views with your paid ads. To hear what YouTube viewers say about you, see YouTube monitoring.