Social listening, from inside your AI agent.

Mentionfront runs a standard MCP server, so Claude, Gemini CLI, Cursor, ChatGPT or any MCP client that supports a bearer-token connection can search your mentions, pull the Opportunities and Needs attention queues, and tag or resolve mentions, all without opening the dashboard. This page covers what it can do, the exact tools it exposes, and how to connect one.

No credit card. MCP server included on every plan.

What "social listening MCP" means

MCP (Model Context Protocol) is the open standard AI agents use to connect to outside tools and data. A social listening MCP server puts your mentions inbox behind that same standard, so an agent like Claude or Cursor can query and act on it directly, the same way it reads a file or calls an API you've configured for it.

For a listening tool, that turns two kinds of work into a chat message instead of a dashboard visit:

  • Reading. "Any high-priority mentions today?", "What's our net sentiment this month?", "Show me the open Reddit mentions." The agent calls a tool, gets structured data back, and answers in context instead of you filtering a table.
  • Acting. "Tag that one 'refund issued'" or "Mark the first three as resolved" changes real data in your workspace, the same as clicking those controls in the inbox, just from wherever you're already talking to your agent.

Mentionfront's MCP server is a real implementation of this, not a wrapper around a generic API: sales opportunity detection, the Needs attention queue and the priority score behind them are the same ones the tools below read from, so an agent's answer matches what you'd see in the inbox.

The 9 tools an agent gets, in three groups.

Every tool is scoped to your workspace and described with its own input schema, so a client reads what's available and how to call it the moment it connects — nothing to configure by hand beyond the connection itself.

ToolDoesGroup
list_mentionsSearch and filter the inbox — query text, platform, state, intent, tracker and more.Find
get_mentionFull detail on one mention: classification, engagement, matched terms, any saved quote.Find
list_trackersEvery brand, product and competitor tracker, with its platforms, status and terms.Find
sales_opportunitiesThe Opportunities tab: purchase-intent and "is there an alternative to X" posts, ranked by priority.Surface
needs_attentionThe Needs attention tab: complaints and objections that need a reply before they spread.Surface
analytics_summaryA KPI snapshot for a date range: volume, net sentiment, opportunities, risks, top platforms and themes.Surface
tag_mentionApply or remove a tag, creating it if the workspace hasn't used it before.Act
update_mention_statusSnooze, resolve, reopen, or mark irrelevant (no undo, same as the inbox's menu).Act
flag_mentionFlag for reply, loop-in, testimonial or ad creative — a note-to-self, not an automated action.Act

This list can grow. A connected client calls tools/list to see the current set rather than assuming this table is exhaustive.

What asking it actually looks like.

Three real jobs — a morning check, a specific question, and cleaning up after handling something — each answered in one exchange instead of a dashboard session.

Any high-priority mentions today?
called mentionfront · sales_opportunities
Two, both 85+:
  1. 92: Reddit, asking for a Glowbar alternative — sensitive skin.
  2. 85: Instagram comment, ready to buy, wants a discount code.
Want me to flag both for reply?
What's our net sentiment this month, and what's driving it?
called mentionfront · analytics_summary
Net sentiment is +62% (up from +48% last month). Packaging complaints are the main negative theme — 14 mentions, mostly about the pump leaking in transit.
I refunded mention #4821. Tag it "refund issued" and resolve it.
called mentionfront · tag_mention, update_mention_status
Done — tagged "refund issued" and marked resolved.

Connecting a client takes one API key.

01

Generate a key

From MCP/API settings in your workspace, generate an API key. It's scoped to that workspace only, and you can revoke and regenerate it any time — a live secret, not a password you'll reuse elsewhere.

02

Add Mentionfront as a remote MCP server

Point your client at the Mentionfront MCP URL with an Authorization: Bearer <key> header. It's the "Streamable HTTP" transport — one POST per call, no SSE stream to keep open — which every current MCP client supports.

03

Ask it something

Most clients call tools/list automatically on connect. From there it's a normal conversation — the settings page includes a ready-to-paste prompt that also covers the troubleshooting cases below.

Calls are rate-limited per key (120 a minute), which a normal conversation never gets close to — it exists to stop a runaway loop, not to ration ordinary use.

Any MCP client that supports a bearer-token connection.

Mentionfront doesn't ship a plugin per agent — it implements the MCP spec once, so anything speaking that spec over Streamable HTTP with a bearer token can connect. That already covers most of what teams use day to day.

Claude

Claude.ai, Claude Code and Claude Desktop can all add it as a remote MCP server.

Cursor

Add it as an MCP server in Cursor's settings to ask about mentions from the editor.

Gemini CLI

Configured the same way as any other remote MCP server in its config.

ChatGPT & others

Any MCP-compatible agent or custom connector that supports a bearer-token connection.

What it won't do.

The tools above are deliberately bounded. That's worth knowing before you connect an agent to real workspace data.

It doesn't reply, post or generate anything

flag_mention is a note-to-self, the same one a teammate leaves in the inbox. Nothing is sent, posted or drafted on your behalf — replies still come from your own accounts.

One action has no undo

Marking a mention irrelevant removes it from every view for good, same as the inbox's ellipsis menu. Worth having your agent confirm before it uses that one.

It can't reach outside your workspace

Every id is scoped to the workspace the key belongs to. An id from anywhere else correctly fails instead of returning someone else's data.

The dashboard-open moments it replaces.

WhoWhat they used to doWhat they ask instead
FoundersOpen the dashboard for a quick gut-check on the brand"How's sentiment this week, and what's behind it?"
Social & CXCheck the Opportunities and Needs attention tabs between other tasks"Anything urgent since lunch?", then tag and resolve inline
GrowthSearch the inbox for competitor comparison posts before writing copy"Pull the last 10 mentions comparing us to Lumaire"
Agencies & consultantsLog into each client's workspace separately to pull a status updateA client summary drafted from an analytics snapshot, without switching tabs

What the tools actually read from.

Questions about the MCP server

What is MCP?
Model Context Protocol — an open standard for connecting AI agents to outside tools and data over a consistent interface, instead of every tool needing its own custom integration per agent. Mentionfront implements it as a remote server authenticated by a workspace API key.
Is the MCP server included on every plan?
Yes. Like every listening feature, it's on every plan including the free trial. Plans differ by how many keywords and mentions you get, not by which features are unlocked. See pricing.
Do I need to write code to connect it?
No. Adding it to Claude, Cursor or Gemini CLI is a settings entry — a URL and a bearer token, both on the MCP/API settings page, which also has a ready-to-paste installation prompt for clients that configure themselves from plain instructions.
Can my agent reply to mentions or post on my behalf?
No. flag_mention only leaves a note for your team; nothing is sent, posted or generated automatically. Replies still come from your own accounts, the same as every other feature.
What happens if the API key is wrong or revoked?
Every call fails with a 401, which a well-configured agent reports back to you rather than retrying silently. Revoking a key (from MCP/API settings) takes effect immediately and stops every client using it.
Is this the same data as the dashboard, or a separate feed?
The same data. list_mentions, sales_opportunities and needs_attention read from the same classification and priority scoring as the inbox, so an agent's answer matches what you'd see if you opened it yourself.

Connect an agent and ask it what's happening with your brand.

No credit card. 7-day free trial.