Overall brand sentiment can look fine while one product quietly gets panned. Upload your product catalog as a CSV and each product becomes its own tracker, up to your plan's keyword limit, so complaints, praise and questions are counted per product.
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| Handle | Title | Variant SKU | Vendor |
|---|---|---|---|
| barrier-cream | Barrier Cream | GB-BC-50 | Glowbar |
| barrier-cream | GB-BC-100 | Glowbar | |
| night-balm | Night Repair Balm | GB-NB-30 | Glowbar |
| vitamin-c | Vitamin C Serum | GB-VC-30 | Glowbar |
| vitamin-c | GB-VC-10 | Glowbar |
If you only track your brand name, every mention goes into one number. A brand with one much-loved bestseller and one struggling launch can show mostly positive overall while the launch is getting torn apart.
With a tracker per product, the same mentions split out by product. You can see that the Night Repair Balm's complaints are mostly about packaging (a leaking pump, not the formula) and pass that to the person who can actually fix it.
Per-product tracking also makes the rest of Mentionfront more precise:
Glowbar overall
Example workspace · last 30 days
71% positive. Looks healthy.
By product
Share of negative mentions
Love the Night Repair Balm formula but the pump leaked all over my bag. Again.
Import is a CSV upload rather than a live store connection, so it works the same whatever platform you sell on. Re-upload whenever you add products. New SKUs get added to existing products instead of creating duplicates.
| Platform | How to export | Columns Mentionfront uses |
|---|---|---|
| Shopify | Products → Export → All products → CSV for Excel, Numbers, or other spreadsheet programs | Handle to group variants, Title, Variant SKU |
| WooCommerce | Products → All Products → Export. Under product types, choose Simple and Variable (not Variations), then Generate CSV | Name, SKU |
| Anything else | Any spreadsheet saved as CSV, including exports from other platforms | A Title, Name or Product Name column, plus an optional SKU column |
Extra columns are ignored. On Shopify, variant rows with a blank title are grouped under their product by handle, so a cream in two sizes becomes one product with two SKUs. WooCommerce exports have no handle, so leave variations out of the export, or each size will be imported as a separate product.
Products often have generic names. Track "Barrier Cream" on its own and you'll pick up every barrier cream post on the internet. After importing, spend five minutes tightening the terms on any product with a common name.
| If your product is called… | The problem | Fix it with |
|---|---|---|
| A category name"Barrier Cream", "Daily Serum" | Every brand sells one, so the tracker picks up competitors' mentions as if they were yours | Change the term to include your brand name, like glowbar barrier cream |
| An everyday word"Cloud", "Nova", "Bloom" | Posts about weather, software and unrelated brands | Add exclude terms like icloud, cloud storage or nova scotia |
| Something distinctive"Dew Drops", "Glowbar Night Repair" | Usually none | Leave it. Distinctive names are the easiest products to track. |
| A code or number"No. 5", "Formula 22" | Matches unrelated uses of the same number | Brand plus code as one term, like glowbar formula 22 |
Terms are matched as whole words, so a term that only appears inside a longer word isn't collected. Near matches, like a plural, are kept but marked "possibly relevant" and ranked lower, so small collisions don't take over your feed.
Each tracked product uses one keyword on your plan: 10 on Starter, 25 on Growth, 50 on Scale. Import your whole catalog anyway. Every product is saved, and trackers are created until you reach your limit. To give a different product a slot later, remove a tracker you don't need and upload the file again.