Find purchase intent on social media, and answer "should I buy this?" first.

Shoppers ask strangers for buying advice all day: in Reddit threads, TikTok comments and replies under a competitor's post. Mentionfront pulls those posts out of your mentions and ranks them in one Opportunities tab, so your team replies while the shopper is still deciding.

Find my first opportunity free → Read the reply playbook

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Inbox · Opportunities
AllOpportunities12Needs attention4
maya.skin.diarycomment · 3m

Adding the Barrier Cream to cart rn, does anyone have a discount code??

Ready to buy
97
u/redness_resetr/SkincareAddiction · 22m

Switched from Lumaire and it's been rough. Anything like Glowbar but cheaper?

Competitor alternative
89
@thatgirlpriyacomment · 1h

Does the Glowbar night balm work on oily skin or is it too heavy?

Recommendation request
79

Three kinds of buying signal, each needing a different reply.

The Opportunities tab is built from three of Mentionfront's eight intents. Sort the tab by priority and a shopper at checkout sits above someone who's just browsing.

Ready to buy

+40 pts

Sounds like: "adding to cart", "anyone have a promo code", "ready to order", "checking out now".

What they need: a small push, or an answer to one last detail like shipping, sizing or a code.

Reply fast and keep it short. Answer the detail they asked about. If you run a public welcome offer, this is where to mention it.

Competitor alternative

+32 pts

Sounds like: "switched from", "instead of", "cheaper alternative", "going elsewhere".

What they need: a reason you fix whatever pushed them away from the other brand.

Don't criticize the competitor. Name the specific difference that matches their complaint, like fragrance-free, faster shipping or a smaller size.

Recommendation request

+22 pts

Sounds like: "anyone tried", "does it work for", "worth the hype", "should I get".

What they need: an honest answer about fit, and ideally a real customer's experience.

Say who it's right for and who it isn't. "It's heavy, so better for dry skin" builds more trust than "it's perfect for everyone."

Buying questions rarely tag you.

Your notifications tab only shows posts that @mention you or appear on your own account. Buying questions tend to happen somewhere else:

  • Under someone else's video. A creator compares three moisturizers, and the question about yours is buried in the comments.
  • In a subreddit thread. Someone posts "Glowbar or Lumaire for redness?" and the replies decide the sale.
  • In a thread about a competitor. A post about their new formula fills up with people asking what to use instead.

Mentionfront searches for your brand, product and competitor names, then reads the comment sections of the posts and videos that name them. That's how the third kind gets caught: add the competitor as a tracker, and "anything like Lumaire but cheaper?" becomes your opportunity. A thread that never names you or a brand you track won't be found, which keeps unrelated posts out of your feed. See competitor tracking.

The Skin Editvideo · 41k views

Glowbar vs Lumaire vs Dermaly: I tested all 3 barrier creams for a month

@kel_bcomment

the second one broke me out lol

@hannah.ocomment · 8m

Should I get Glowbar for sensitive skin? About to order but nervous

Recommendation request
79

A comment under a video you've never seen, caught and scored.

How to reply without sounding like an ad.

Finding the post is only half the job. A clumsy reply can cost you the sale and annoy everyone else reading the thread. These rules come from how each community reacts to brands joining in.

Do

  • Say you're from the brand in the first line. People find out anyway, and it's worse when they do.
  • Answer the question they actually asked before anything else.
  • Name one specific product, not your whole range.
  • Be honest about fit, including when something isn't right for them.
  • Check back later. A second helpful reply often closes the sale.

Don't

  • Paste the same reply across threads. People notice copy-paste fast.
  • Drop discount codes in communities that ban promotion.
  • Criticize the competitor the shopper just left. Let them say it.
  • DM first with no public reply. It reads as spam.
  • Argue with someone who recommends a different brand.
PlatformHow brand replies landA good reply looks like
RedditSkeptical of brands. Many subreddits limit self-promotion, so read the sidebar rules first.Disclose, answer in full, skip the link unless someone asks. Replies get upvoted when they help, not when they sell.
TikTokFriendly toward brands with personality. You're a guest in the creator's comment section.One or two warm lines that answer the question. Don't take over the creator's thread.
InstagramPublic replies help the next reader too. Order problems belong in DMs.Answer publicly, then offer a DM for anything personal like order numbers or skin concerns.
YouTubeComments stay up for years and get read long after they're posted.Write a complete answer, since future viewers with the same question will read it.
XFast and direct. Quote-posts can amplify a bad reply.Short and specific. Linking is normal here when it answers the question.
FacebookGroups often ban brand pages from commenting.In groups, check the rules or ask an admin first. On Pages, reply like you would on Instagram.

Keep track of what's been answered.

Mentionfront doesn't post on your behalf. You reply on the platform itself, in your brand's own voice. What it handles is the bookkeeping around that:

  • Flag for reply moves the mention into Follow-up, so it can't sit forgotten in the main feed.
  • Share with team flags it for the rest of the team, like a product expert for an ingredients question. Inviting teammates needs a Growth or Scale plan.
  • Resolve once it's handled. Resolved mentions are marked done, and you can filter them out of the queue.

Every mention links straight to the original post, so replying takes one click from the queue.

Opportunity→Flag for reply→Follow-up→Resolved
u/redness_resetr/SkincareAddiction · 22m

Switched from Lumaire and it's been rough. Anything like Glowbar but cheaper?

Competitor alternativeFlag for reply
86
Any new sales opportunities since this morning?
called mentionfront · sales_opportunities
Three, highest priority first:
  1. 97: Instagram comment, ready to buy the Barrier Cream, asking for a discount code.
  2. 89: Reddit, switching from Lumaire, wants something cheaper.
  3. 79: TikTok, asking if the night balm is too heavy for oily skin.
Want me to flag all three for reply?

Check the queue without opening the dashboard.

Mentionfront runs a standard MCP server, so Claude, Gemini CLI, Cursor or any MCP client that supports a bearer-token connection can read your Opportunities tab directly. Ask what came in, get the posts ranked by priority, and have the assistant flag or tag them in the same conversation.

Connecting takes an API key from your workspace settings. Your assistant can also read the Needs attention queue and an analytics summary. See every tool and how to connect.

Catch more of them, and catch them sooner.

Feature

Competitor tracking

Posts like "anything like Lumaire but cheaper?" only show up if you track Lumaire too.

 Feature

Mention alerts

Set your threshold to 90 and only ready-to-buy posts go to Slack. At 80, switchers and complaints come through too.

 Feature

Sentiment & intent analysis

Exactly how intents are detected, and how the priority score ranks one opportunity above another.

Questions about opportunities

Does Mentionfront reply to posts for me?
No. Replies come from your own accounts on each platform, written by your team. Mentionfront finds and ranks the posts, links to each one, and tracks which have been flagged, handed to a teammate or resolved.
Will it catch a post that doesn't mention my brand?
Only if it names something you track. "Any alternative to Lumaire?" is caught if Lumaire is one of your competitor trackers. A generic "best moisturizer for redness?" that names no brand isn't collected, which keeps your feed from filling up with posts that have nothing to do with you.
Isn't replying to strangers a bit spammy?
It is when it's done badly. Someone who asks "should I buy this?" in public wants an answer, and a helpful reply from the brand is usually welcome. Use the playbook above: disclose who you are, answer the question, and follow each community's rules.
Can I see which replies turned into sales?
Not inside Mentionfront. It doesn't connect to your store's orders. Teams that want to measure this usually include a trackable link or a code unique to social replies wherever the platform allows it.
How many opportunities should I expect?
It depends on how much people talk about your brand, products and competitors. Tracking two or three competitors usually adds more opportunities than tracking your own brand name alone. On the free trial, every collected mention counts toward the 100-mention limit, opportunities included.
Can I get a ping for the best ones?
Yes. Mention alerts send any mention at or above your priority threshold to Slack, Discord or email, and ready-to-buy posts score highest.

Someone's asking about you right now. Go answer them.

Start listening for free → Track a competitor too

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