Their Instagram shows you what they want you to see. The comment sections, Reddit threads and "done with them" posts show the rest. Track a competitor the same way you track yourself, and you'll see where they're losing customers, where they're winning, and when a shopper is ready to switch.
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Share of voice
Example workspace · last 30 days · 1,284 mentions
Lumaire negative mentions by theme
Analytics, filtered to the Lumaire tracker and negative sentiment
Share of voice counts mentions only. It isn't market share.
Most tools stop at the brand name. Shoppers often talk about a single product, and some of the most useful activity happens on the competitor's own Facebook Page or in its ads.
Matched as a whole word on every platform you watch. If people often write their handle or a misspelling ("lumair"), add that as its own keyword.
Shoppers often name the product, not the brand ("the Lumaire Dew Drops"). Add the bestsellers you compete with as Competitor keywords so those posts count too.
Facebook has no public keyword search. Paste in their Page or a category Group, and the posts and comments there get matched against your terms. More on Facebook monitoring.
Turn on Ad Library results for a tracker and ads naming the competitor show up next to organic mentions. That's how you notice a new offer or launch early.
| The question | Where to find it | What to do with the answer |
|---|---|---|
| Why do their customers leave? | Analytics filtered to the competitor's tracker and negative sentiment, broken down by theme | If 48% of their negative mentions are about shipping, put your delivery times in your ads and product pages. |
| Who's ready to switch right now? | The Opportunities tab, which includes competitor-alternative posts from competitor trackers | Reply while they're still choosing. Address why they're leaving without criticizing the brand. |
| What do people love about them? | Analytics filtered to their tracker and positive sentiment, broken down by theme | That's the minimum you have to match. Don't compete on the thing they're known for. |
| What are they asking for that nobody makes? | The inbox filtered to their tracker and the Feedback intent ("wish they made…", "would buy if…") | A product gap you can fill before they do. |
| What are they advertising? | Ad Library mentions on a Facebook-enabled tracker | Spot a new offer, bundle or launch the week it starts running. |
| Are we gaining ground? | The share of voice panel and its daily trend on Analytics | Check it against your launches and campaigns. Did the conversation actually move? |
Still no response from Lumaire about my refund. Three weeks now.
My Lumaire box arrived crushed again, serum all over everything.
Done with Lumaire. Anyone switched to something that actually ships on time?
Monday it's a refund nobody answered. Wednesday it's a crushed box. By Friday someone's asking for a different brand. Each post on its own is easy to miss. Seen together on one competitor tracker, the pattern is obvious.
What to do with it:
Enter their name and set the type to Competitor. It's matched as a whole word on every platform the keyword watches.
Is the competitor called "Mint", "Nova" or "Bloom"? Add exclude terms like "mint tea" or "mint condition" so unrelated posts are dropped before they reach your feed.
Only the ones that compete with yours. Each counts as a keyword on your plan, so a competitor plus three of its products uses four.
Paste in their Facebook Page or a relevant Group URL, and tick Ad Library if you want their paid ads too.
How many keywords do you need?
A common setup for one brand on Starter (10 keywords): your brand, four hero products, three competitors, and one product from each of your two biggest competitors.
Growth (25) and Scale (50) leave room for full product lines on both sides.
Keep it fair
Mentionfront only collects public posts. Don't pose as a customer, don't message a competitor's customers out of nowhere, and don't pile onto their complaints. Answer people who ask, and let your product do the rest.