Estimate what an Instagram account might charge for a sponsored post. Instagram has no general ad revenue share, so most income comes from brand deals. Rates are editable.
Instagram earnings estimator
A rough range from rates you can edit, not a payout forecast. Real earnings depend on niche, audience location, engagement and the deal.
A 50,000-follower account at $5 to $20 per 1,000 followers would charge about $250 to $1,000 a post, or $500 to $2,000 for two posts a month.
Follower count is where quotes usually start, but it's rarely where they end. Engagement, audience location, niche, the type of content (a Reel costs more than a feed photo) and usage rights all move the price, sometimes by a wide margin.
Ad revenue from views is set to zero here because Instagram doesn't pay most creators a revenue share the way YouTube does. If you have a bonus or another payout, enter its rate in the views fields.
A big audience that doesn't engage isn't worth the fee. Check the engagement rate first, read the comments, and then run the numbers through the influencer ROI calculator. To see who's already posting about you, use Instagram monitoring.